Pricing Management
Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.”
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Decision Science Services
•    Pricing plays a critical role in establishing brand image and product dominance in the market , and is a key lever in maximizing profits.
•   A well-planned and executed pricing policy can help increase your current revenue and profit - but, your pricing strategy should be dynamically evolving and involve constant refinement . 
•   Pricing should only be based on what the customer is willing to pay. A well researched WTP calculated from trusted data results in a dependable product price.
Our Price Management Process help businesses to determine the optimal price and achieve pricing objectives:

•     to maximise current profits
•     to maximise current revenue
•     to maximise the number of units sold/number of customers served
•     to maximise profit margin
•     survival in market decline
•     to maintain status quo in order to avoid price wars
Results in:
Our Pricing Management services

a. Price Determination
b. Price Measurement
c. Pricing Optimization
d. Pricing Strategy
e. Pricing Execution
f. Pricing Intelligence
g. Price Segmentation
h. Dynamic Pricing
i. Promotions Pricing
j. Pricing Analytics
k. Pricing Research

Maximized profits
Optimizing return on investment
Competitive positioning advantage
Increasing competitiveness
Increase market share and market demand
Improved profits
Price stability
Our Pricing Management Solutions provides answers to critical  pricing policy and process questions:

      What are the pricing objectives?
      Have you covered your production and service delivery costs?
      Are your prices in line with your longer-term business goals?
      What is the customer willing to pay for your product /
          service?
      Is my product or service premium?
      What kind of customer to target?
      How to react to your competitor's prices?
      Should you offer different levels of products or services at   different price points?
      Should you adjust your prices?
      Is the customer willing to pay more for your product?
      Can you base your price on value?
      Should you bundle your products for a single price?
      Should you offer a discount?
      How does the customer want to buy your product or service?
AI > Decision Science